Discuss how your business can present its services, products and story to the people you want to reach through your Instagram presence.
REACH X · DIGITAL GROWTH SERVICES
Social media marketing with a clear purpose
A social presence is easier to plan when you know whom you want to reach and what you want people to remember. Reach X offers social media marketing across Instagram and Facebook, with content strategy and campaign creative. The aim is a consistent presence built around your audience, your business and the message you want to share, rather than a collection of unrelated posts.
Discuss your projectGive your content a job to do
Some posts introduce your business. Others explain an offer, answer a familiar question or give someone a reason to get in touch. A content strategy brings those purposes together, so your feed can tell a coherent story. Start by listing the topics customers ask about, the services or products you want to explain and the moments in your business that are worth sharing. Use the small-business social media content plan to turn those inputs into a weekly schedule with a purpose, asset and approval owner for each post.
Make campaigns recognisable and relevant
Campaign creative should connect the message with the audience and the next step. A product introduction, a service explanation and a seasonal offer need different information, even when they share your brand's visual style. Bring any existing photos, brand guidance and examples of content you like. Describe the audience you want to speak to and whether the campaign should support awareness, enquiries or another specific business objective.
A CLEAR PLACE TO START
What we can work on together
Explore a Facebook presence that communicates your offer clearly and gives interested visitors an understandable way to learn more or contact you.
Content strategy
Build the conversation around useful topics, a consistent message and the role different pieces of content should play for your audience.
Campaign creative
Shape a campaign's message and creative direction around the offer, the people it is for and the action you want them to consider.
FROM DISCUSSION TO DELIVERY
Your social media marketing brief
Choose the work your business needs. Your written proposal confirms the selected deliverables, quantities, price, responsibilities and acceptance checks before the project starts.
Audience and channel brief
Define the audience, channel choice and intended response.
Content calendar and asset list
Plan topics, timing and required visual or written assets.
Agreed post or campaign creative
Review creative against the approved offer and brand direction.
Performance and enquiry review notes
Compare useful engagement and enquiries with the agreed baseline.
What to bring
Your brand assets, offers, existing accounts, audience and an approval contact.
Scope and costs
Channels, posting quantity, approval times and revision rounds are written into the scope. Paid media budgets, production and community management are included only when specified.
How the work moves forward
- Share the goal, website and available evidence.
- Agree the work, responsibilities, quote and review points.
- Review the agreed draft or implementation against the brief.
- Verify the launch or handover and record the next actions.
Send your project brief · See our own website implementation
BEFORE WE BEGIN
Your questions, answered
Do I need to use both Instagram and Facebook?
The appropriate focus depends on your audience and goals. Share the accounts you already use and where customers currently interact with your business. That gives us a practical starting point for discussing the scope.
What if I do not have a content plan yet?
Start with your offers, common customer questions and the people you want to reach. You do not need a finished plan to enquire; content strategy is part of the social media service.
Does a social media enquiry include paid advertising?
Explain whether you are asking about ongoing content, campaign creative or paid campaigns. These can involve different work and costs, so the specific scope and any advertising budget should be discussed before a project begins.