Current-site review
Identify useful content, confusing journeys, outdated presentation and technical constraints before deciding what belongs in the redesign.
REACH X · FOCUSED DIGITAL SERVICES
Website redesign without losing what already works
A redesign should solve real problems, not replace a working website simply because a newer visual style exists. Reach X reviews the current structure, content, customer journey and technical setup before deciding what should change. The aim is a more useful, modern and responsive website while treating existing pages, URLs and search visibility carefully.
Discuss your projectStart with the current site, not a blank canvas
Existing websites often contain useful content, links, customer habits and search history. We identify what visitors already rely on, where navigation or messaging creates friction and which pages support enquiries. That makes it possible to improve the experience without discarding useful information simply to make the project feel new.
Plan the launch before changing important URLs
Redesign projects can affect SEO when pages are removed, renamed or redirected without a plan. Where URLs must change, the relationship between old and new destinations should be mapped. Metadata, internal links, crawlability and analytics also deserve attention before launch. This does not guarantee unchanged rankings, but it reduces avoidable technical mistakes.
A PRACTICAL SCOPE
What a website redesign project can include
Information architecture
Reorganise navigation, page relationships and headings so visitors can understand the offer and move to relevant information more easily.
Modern responsive UI
Refresh the visual system and interactions while keeping readability, accessibility and mobile behaviour central to the design.
Launch & migration planning
Prepare redirects when needed, review metadata and internal links, and check that search engines can reach the intended live pages after launch.
CONNECTED SERVICES
Build the right supporting system
Website Development
Explore the broader website service for new builds, landing pages, e-commerce and custom experiences.
Technical SEO
Review indexation, canonicals, redirects, structured data and crawlability before or after a redesign launch.
Landing Page Development
Create focused destinations for priority campaigns or services alongside the wider redesigned site.
FROM DISCUSSION TO DELIVERY
Your website redesign brief
Choose the work your business needs. Your written proposal confirms the selected deliverables, quantities, price, responsibilities and acceptance checks before the project starts.
Existing-page and customer-task review
Identify working pages and friction in key customer journeys.
Keep/change and URL mapping plan
Preserve useful content and map any URL changes before launch.
Agreed responsive page redesign
Review approved layouts across phone and desktop screens.
Launch verification and handover notes
Check redirects, internal links, forms and ownership details.
What to bring
Your current site, priority customer tasks, available search data and accounts/assets you own.
Scope and costs
The scope specifies retained content, redirects supported by the host, integrations and launch ownership. Search gains are not guaranteed; useful URLs are preserved where possible.
How the work moves forward
- Share the goal, website and available evidence.
- Agree the work, responsibilities, quote and review points.
- Review the agreed draft or implementation against the brief.
- Verify the launch or handover and record the next actions.
Send your project brief · See our own website implementation
BEFORE WE BEGIN
Your questions, answered
Do I have to change all of my existing website URLs?
No. Useful existing URLs can often be preserved. If a URL needs to change, the old page and new destination should be mapped carefully and an appropriate redirect considered rather than changing paths without a reason.
Can you redesign a site without replacing all of the content?
Yes. Existing content can be reviewed and retained where it still helps customers and accurately describes the business. A redesign is an opportunity to improve weak or outdated sections, not a requirement to rewrite everything.
Will a redesign improve my Google rankings?
A better structure, performance and technical setup can support search visibility, but a redesign does not guarantee higher rankings. Search results depend on many factors outside the redesign itself.