Website Refresh vs Redesign: A Small Business Decision Guide
Decide how much of your website needs to change. Use the evidence worksheet, compare three realistic situations and agree a scope before paying for a rebuild.
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Business website & SEO guides
Clear, practical advice to help you plan your website, choose the right pages and make your business easier to find.
12 Questions to Ask a Web Design Agency Before Comparing Quotes
Ask each agency the same questions, request evidence and compare equivalent scopes. Use the worksheet below to turn a sales conversation into a clear decision.
Read guideWhat to Put on a Business Website Contact Page
Make it easier for customers to enquire with clear contact details, a short form, honest response times and a simple mobile experience.
Read guideWebsite Handover Checklist for Small Business Owners
A simple website handover checklist covering domain access, hosting, source files, forms, backups and ongoing maintenance responsibilities.
Read guideA Simple Social Media Content Plan for a Small Business
Build a manageable social media content plan with customer questions, service examples, a weekly schedule and a simple way to review enquiries.
Read guideGenerative Search Optimization: What It Is and How to Start
Learn what generative search optimization is, where SEO, AEO and GEO overlap, and how to turn customer questions into useful content and a measurable 90-day plan.
Read guideWebsite Redesign SEO Checklist: Before and After Launch
Plan a website redesign without overlooking existing search traffic: inventory URLs, map redirects, preserve useful content and check the launch.
Read guideEcommerce Product Page SEO: A Practical Store Checklist
Improve online-store product pages with clear product details, useful images, connected navigation and accurate price and availability information.
Read guideMobile Website Speed Checklist for Small Businesses
Find practical mobile website speed improvements: test real customer journeys, prioritise images, reduce unnecessary scripts and prevent layout shifts.
Read guideService Business Website Example: A Clearer Path to an Enquiry
A fictional consultant example showing clearer service copy, page titles and an enquiry journey. Use it to plan improvements to your own business website.
Read guideSmall Business Website Checklist: 7 Steps Before Launch
Use seven practical checks to plan your pages, prepare content, agree ownership and test the site before launch. Copy the project brief to share with your developer.
Read guideLanding Page vs Website: Which Should Your Business Build First?
A focused landing page can support one offer, while a full website helps visitors explore a broader business. Use this comparison to choose a sensible starting point and plan what comes next.
Read guideLocal SEO Checklist: 5 Steps for Small Businesses
Check your Google Business Profile eligibility, business details, service pages, reviews and enquiry tracking. Follow the five phases below in order.
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